Babette Bensoussan is a Director and the Founder of her own organisation specialising in strategic planning, competitive intelligence and strategic marketing projects in the Asia Pacific region.
Previously Babette worked for over fifteen years in management positions in marketing with companies such as Levi Strauss and Apple Computers. Further, Babette developed significant skills in strategic management and business planning as a result of her work experience. Since 1990, she has undertaken major studies and consulted to Australian companies in strategic marketing and planning, competitive intelligence, business planning, and strategic analysis in such fields as microelectronics, personal computers, real estate, travel, insurance, pharmaceuticals, information management, mining, manufacturing operations, transport, water and waste water, and financial services.
Babette is Vice President for the Society of Competitive Intelligence Professionals in Australia (SCIPAust), and is an Adjunct Lecturer at the Sydney Graduate School of Management, University of Western Sydney, in Strategy and Globalisation.
She has had published numerous articles on strategic planning, competitive intelligence, and strategic marketing and is an invited speaker and guest lecturer both domestically and internationally.
Travels from New South Wales
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